About Valia

I believe that good food needs to not only delight, sustain and nourish consumers, but to also be science based and sustainably and ethically sourced and manufactured.

My mission is to generously share my technical and business knowledge and expertise and my passion for innovation with food businesses, so that they can grow and have a positive impact.

My vision is that all those with a great food business idea get the support and guidance they need to make it happen.

My purpose is to support businesses and entrepreneurs realise their dream and grow responsibly.

Valia Christidou is an experienced R&D leader and passionate foodie with an in depth knowledge of the food industry and a track record of delivering strategic innovation and building motivated teams, bringing positivity and creativity in everything she does.

In her 30 years in the food industry, Valia was privileged to lead large multi discipline R&D teams of talented food scientists, process and packaging engineers. She was responsible for the creation and launch of well over 300 new product ranges as well as nutritional improvement and product optimisation programmes.

Valia has worked for large household brands in UK’s and Europe ‘s biscuit, snack and confectionary market and has sat on the business’ executive boards . Brands such as McVitie’s, Jacob’s and Carr’s in UK, BN and Delacre in France, Verkade in the Netherlands and Jacobs Suchard Pavlides in Greece.

Supporting Food Businesses Launch Their Innovation

Contact us for a Free Coaching Session


tel: +44 7949 477812

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